Discover
Discover experiences
Trips, sport events, concerts and more — all in one place. The Sportkultour Explorer is your interactive experience world, where you find inspiration and send your enquiry.
Sportkultour GmbH · since 2007
We turn journeys
into memories.
Extraordinary sport, event and travel experiences — individually planned and personally guided. From the first idea to the final moment on the ground.
Our interactive experience world brings trips, sport events, concerts and more together in one place — curated for you and personally guided by our team.
- Years of experience
- 19+
- Experiences planned
- 1,000+
- Countries
- 50+
Sportkultour products
Our experience world
Discover on your own, get inspired by our digital concierge, or plan with a human advisor — you choose how your next experience begins.
Get inspired
Personal recommendations
Our digital concierge asks a few questions and suggests exactly the experiences that fit your interests — like having a travel expert at your side.
Plan individually
Personal advice
Our experienced team accompanies you personally — from the first idea to your finished trip or event experience.
Three paths.·One goal.·Extraordinary experiences.
Whether you explore on your own, get inspired or prefer a personal advisor — at Sportkultour, every experience starts with the right support.
Our core competencies
Three competencies. One point of contact.
Whether you're planning a bespoke experience trip, a classic holiday or looking for tickets to the biggest sport and live events — Sportkultour handles everything from a single source.
Tour operator
Bespoke sport & experience trips
As a licensed tour operator, we design tailor-made sport, event and experience trips — from the first idea to a turnkey itinerary. Personal advice and individual planning are at the heart of everything we do.
Travel agency
Package holidays, cruises & operator partners
As an official partner of DERTOUR, Schmetterling International and AIDA Cruises, we arrange package trips, tours, cruises, hotels and flights from leading operators — expertly advised and fairly priced.
Official ticket outlet
Tickets for sport, concerts & live events
As an official ticket outlet, we secure seats for the Bundesliga, Champions League, concerts, musicals and shows — with travel, hotel and hospitality on request.
- Over 15 years of experience
- Personal advice
- Individual trip planning
- Partner of DERTOUR, Schmetterling International & AIDA Cruises
- Official ticket outlet
- Licensed tour operator with in-house expertise
- Access to the world's most sought-after sport, event and travel experiences
Discover the world of Sportkultour.
In the Sportkultour Explorer you'll find inspiration and current sport, event and travel experiences — and can send your personal enquiry straight to our team.
Discover experiences
The Explorer is available as a Progressive Web App and iOS app.
Digital ecosystem
A digital experience world.
Personally guided.
From the first spark of inspiration to the unforgettable moment on the ground — our products work in concert and are always personally guided by our team.
- SportkultourExperience brand since 2007
- ExplorerDiscover experiences
- ConciergeDigital inspiration
- Personal adviceIndividually guided
- Unforgettable experiencesLived together
Why Sportkultour
Why clients have chosen Sportkultour for many years.
Personal advice, decades of experience and strong partnerships are the foundation of extraordinary sport, event and travel experiences.
Over 15 years of experience
Since 2007 we've planned and guided sport, event and travel experiences — with a settled team and a network that has grown over time.
Individual experience planning
Every trip is tailored to you — components, dates and details are shaped together with you.
Travel agency & strong operator partners
As a partner of DERTOUR, Schmetterling International and AIDA Cruises, we arrange package trips, hotels, flights and cruises from leading operators.
Licensed tour operator with in-house expertise
As an independent operator, we design individual trips with clear responsibility — from the idea to the moment on the ground.
Official ticket outlet
As an official ticket outlet, we arrange tickets for sport, concert and live events from reliable sources.
DRV member
As a member of the German Travel Association (DRV), we commit to audited standards, transparency and financial stability.
Personal advice
Dedicated contacts, real availability and recommendations from experienced travel experts — for you and your experience.
Sought-after experiences worldwide
Access to curated sport, event and travel experiences across Europe and beyond — including where the standard market ends.
Official partnerships
As an official TUI sales partner, DERTOUR partner and member of the German Travel Association (DRV), we stand for audited standards, financial stability and access to Europe's leading travel providers.
Get to know us
Meet Sportkultour.
Discover extraordinary sport, event and travel experiences in the Sportkultour Explorer — and get personal advice from our team.
Who we are
One team. One mission.
Experiences that last.
Since 2007, Sportkultour has been planning sport, event and travel experiences for people who want more than a catalogue. We listen, understand the idea behind it — and take care of everything else.
Whether it's a Bundesliga weekend, a Champions League final, a concert trip or an exclusive corporate event: every experience is built in close dialogue with you — personal, careful, dependable.
- Founded
- 2007
- Years of experience
- 19+
- Experiences planned
- 1,000+
- Client rating
- 5 ★
Our mission
Why Sportkultour is different.
An experience is more than a trip. It's a moment you'll never forget.
That's exactly why we plan every experience personally — tailored to you. Not standard. Not anonymous. Personal.
From the first idea to the final moment, we're by your side. We take care of every detail — so all you have to do is enjoy.
"That moment when the stage goes dark…"
Being there live, not just being there.
The difference
What sets us apart.
Individual planning. Personal care. Premium service.
Individual planning
No off-the-shelf package — every experience is tailored personally to you.
Personal advice
Real people, real conversations. We're available by phone, email and in person at our office.
Official ticket outlet
Access to selected events via Eventim, Ticketmaster, Reservix and Stage Entertainment.
Extraordinary experiences
From stadiums to stages — we open doors to moments that would otherwise stay closed.
Experience since 2007
More than 15 years as a premium travel agency. We know the details that make the difference.
Real people
The people behind your experience.
With us you don't plan with a platform — you plan with real people. Behind every enquiry there's a team that cares personally.
Your Sportkultour team
Experience planning & advice
"We plan your experience as if it were our own."
Our event experts
Official ticket outlet
"We find the experience that fits you perfectly."
Our travel team
Trip planning & incentives
"From the first idea to departure — we take care of everything."
19+
Years of experience
Our experience
Since 2007 for your experience.
For more than 15 years we've organised experiences for private clients, groups and companies.
Whether stadium, concert, festival or a very special trip — we know the details that make the difference. And we take care of every single one of them.
- Private clients & special occasions
- Groups & corporate events
- Incentive trips & team building
- Concerts, festivals & sport events
Responsibility
This is also Sportkultour.
Alongside unforgettable experiences, we also invest in the future.
As a training partner and through cooperation with universities, we support tomorrow's professionals — and strengthen the quality of our own work at the same time.
Since 2020 we've been actively engaged in vocational training — with traditional apprenticeships and, in cooperation with universities, as part of dual-study programmes.
Apprenticeship
Hands-on training in a premium travel company with real projects and personal mentorship.
Dual studies
In cooperation with universities we combine academic education with grounded professional practice.
Our partners
Trust that grows.
Strong partnerships make extraordinary experiences possible — for you.
DRV member
Member of the German Travel Association — quality and security for you.
Official ticket outlet
Direct access to Eventim, Ticketmaster, Reservix and Stage Entertainment.
DERTOUR, Schmetterling & AIDA partner
Strong travel partners for package holidays, hotels, flights and cruises worldwide.
Individual experiences. Personally planned.
In the end it's not about travel. It's about moments that stay.
We take care of every detail — so all you have to do is enjoy your experience.
In three steps
It's that simple
From the first spark of inspiration to a personal offer — Sportkultour guides you digitally and in person.
Get inspired
Explore this website to learn more about Sportkultour, our services, references and partners.
Discover experiences
Browse current sport, event and travel experiences in our interactive experience world and send your personal enquiry in just a few clicks.
Get personal advice
Our team reviews your wishes, advises you personally and puts together an individual offer for your experience.
Ready for your next experience?
Sportkultour Explorer
The Sportkultour Explorer
Your digital platform for extraordinary sport, event and travel experiences — individually planned and personally guided.
The Explorer brings every experience together in one place. Discover inspiration, request the trip or event you have in mind, and stay in touch with our team for personal advice at any moment. The Explorer perfectly complements Sportkultour's personal service.
Find inspiration
Discover extraordinary sport, event and travel experiences worldwide.
Personal planning
Every enquiry is handled individually by our experienced team.
Favourites & compare
Save experiences you like and compare them side by side, effortlessly.
Always available
Use the Explorer in your browser or as a native app.
Ready for your next experience?
Our interactive experience world brings trips, sport events, concerts and more together in one place — curated for you and personally guided by our team.
References
Trust that
travels with us.
For many years, private clients, companies and groups have relied on Sportkultour's experience.
Deutsche Bank AG
Boston Consulting
Procter & Gamble
Tetra Pak
Allianz
American Express
From the blog
Inspiration & stories.
Blog articles are currently published in German only.
NewsMay 19, 2026
DFB-Pokalfinale 2026 – Wir sind vor Ort für euch!
Das DFB-Pokalfinale 2026 steht vor der Tür! Unser Sportkultour-Team ist bereits ab Donnerstag, dem 21. Mai 2026 in Berlin, um unsere Kunden persönlich zu betreuen.
Read more
Field reportApril 6, 2026
Wir sind dabei! Real Madrid vs. FC Bayern München – Champions League Viertelfinale 2026
Morgen ist es soweit: Das Sportkultour-Team begleitet seine Kunden ins Estadio Santiago Bernabéu zum Kracher Real Madrid gegen FC Bayern München. Ein Vorausblick auf ein unvergessliches Fußballerlebnis in Madrid.
Read moreSocial media
Follow Sportkultour
Get regular inspiration, travel ideas, event highlights and news from the Sportkultour world.
Facebook
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Travel highlights, event announcements and impressions from the Sportkultour world.
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Photos, stories and moments from our trips, events and exclusive experiences.
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LinkedIn
Sportkultour GmbH
Company news, careers, apprenticeships and behind-the-scenes of our work as a premium travel agency.
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Twitter / X
@sk_sportkultour
Latest news, short updates and insights around sport, events and travel.
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Which path fits
you today?
Whether you discover on your own, get personal recommendations from our Concierge, or plan the trip together with our team — we're ready to turn your ideas into reality.